Blog

RIP Steve Jobs

No words can describe our appreciation for the legacy and lessons you’ve left us here at Copper Project.

Personally, as someone who was once proudly featured on the Apple website as a supporter of OS X, and as someone who has followed the Apple journey closely for my entire 20 year career in this space, I have always endeavoured to follow the Apple ethos that Steve cultivated. That being to always look at the customer experience first, to look at the HUMAN UTILITY first, to dream about what would make someones day, and then (and only then) see where the technology might create a reality for that desire.

In a way it leaves me mourn for that vision, and hope that what we take from Steve’s passing is that we can all work harder to think differently, and make technology an enabler of new ideas, thoughts, memes, and actions, for the greater good. In my own small way I hope that over the years I’ve done what I could to think first about how creatives want to manage their time and projects, and channel Steve’s “what would I want to see in my software” into our humble little product Copper. I know that I’ll continue this path, in all of my dealings both inside and outside of the Copper universe.

I’ll leave you with my favourite Steve Jobs Quote, and my favourite 5 videos that show just how amazing his legacy was. I’m not sure the wider public truly appreciate how much this guy ruled.

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” – Steve Jobs.